Ellie Miroshnikova, Munich, Germany – July 2025
I had the privilege of working with Finola during a particularly challenging period for our organization United VARs, and her contribution went far beyond expectations. From day one, she demonstrated an exceptional level of professionalism, adaptability, and empathy, which made a significant difference for our team.
Finola took full ownership of key PR and communication processes, including the setup and management of Meltwater, and delivered outstanding results in press release creation, distribution, and media outreach. What impressed me most was her ability to seamlessly integrate into our workflows as if she were a full-time team member rather than an external consultant.
Her commitment was truly remarkable, she consistently went above and beyond what was outlined in the contract, ensuring the highest quality of work and always striving to deliver more value. Finola’s proactive approach, strategic thinking, and flexibility made her an invaluable partner during times of uncertainty.
Working with her was an absolute pleasure, and I highly recommend Finola to any organization seeking a PR and communications professional who combines technical expertise with a human touch and an unwavering commitment to excellence.
Warren Laine-Naida, Digital Consultant and Author, Germany – warrenlainenaida.net | December 2025
SEO – some have begun calling it SXO – Search eXperience Optimisation, is a comprehensive strategy for establishing and projecting trust and expertise throughout your entire digital marketing. My view is that SEO, or SXO (let’s just call it ‘Search’) must be a priority in everyone’s online marketing strategy – B2C or B2B. It’s not a nice-to-have. It’s not an option.
Why? Well, as Finola always says, “If you’re not being cited on certain topics, it’s all a bit pointless.” I love that – it hits the nail squarely on the head.
Jeff Sheehan, Author and Social Media Thought Leader, Atlanta, USA – July 2022
“As someone who has been involved in sales and marketing for decades, I have learned to respect those who walk the talk. One of those individuals is Finola Sloyan.
I have come to know and engage with her over the past few years, as a result of our mutual involvement in social media. I quickly grew to respect her based on her content, professional conduct, and passion for what she’s doing.
One of her real strengths is her worldly knowledge. Having lived in Africa, the U.S., and a number of countries in Europe, she brings a different perspective to things. Having traveled extensively over the years, I can’t stress enough the benefits this brings in dealing with different communications issues and other challenges. It’s something you just can’t learn from a textbook.
I’m looking forward to ongoing engagement with Finola. I know that I can continue to learn from her and value her guidance. I can honestly recommend that you give her consideration if you are looking to hire an experienced PR and communications professional to serve your business, she should be given top consideration. I know you won’t be disappointed.”
Yvonne le Quément, Head of Business Development, Lupp + Partner, Munich, Germany
“Finola made a dramatic difference to the funds raised for the Irish Youth Foundation and regularly secured front-page coverage of our events in national and regional papers, ensuring awareness of the brand and involvement in the Foundation’s work.
Lars Bork Dylander, CEO & Partner, 2BM, Copenhagen, Denmark – July 2024
Hi Finola, I’m thrilled that the seed-infused paper has blossomed into such a beautiful plant! 🌱 It’s wonderful to witness how you have transformed the gift into a living, breathing part of the ecosystem. And it really looks beautiful 🤗 Thank you for showing how we can make a positive difference in the environment and mindset through small individual efforts – and enjoy the beauty 💚 Wishing you a fantastic summer! 🌻
Anne McMonagle, International Associations at The Convention Centre Dublin (The CCD), Ireland – 2003 Special Olympics World Summer Games first time held outside of the States
“I found Finola to be creative and imaginative, very professional in her approach, highly personable and meticulous in her planning and delivery. It was a pleasure working with her.”
Rafael Trujillo, Director general de hotel en Ohtels, Taragona Area, Spain – May 2014
“Finola is a wonderful woman who always knows something before it happens. Her planning and professionalism ensured satisfaction for the customer and for the venue every time.