PR and the Media
It is the media’s job to find newsworthy stories for their readers and it is my job to identify a suitable opportunity to promote stories and create awareness of the brand, personal or corporate.
A published article in a quality industry website points back to your own site(s) and helps you to be discovered by Search Engines.
Media Mentions and SEO
Relationships with journalists and other content creators on quality sites might be easier and more effective to get third party content to rank well rather than your own content.
A journalist writing for a high trust, high authority media site is writing articles that are likely outranking your own search visibility.
PR can have a major role to play as one of the main routes to earning quality backlinks and brand mentions from high trust, high authority sites such as media outlets.
Places to share thoughts as an expert or specialist in a certain field include social media | video interviews | press releases and media articles | In-person niche industry events | blog articles – share your expertise by talking about a product or service you are working with | website | social audio sites.
LinkedIn Profiles
Achieve an All Star LinkedIn profile to help you to be found by your target client by designing a profile structure that matches your customer’s buying process. Get discovered for your specialties and referenced.
HOW: We arrange a video meeting and discuss how best to optimize your LinkedIn profile to position you as a subject matter expert.
If you’re not being cited on certain topics, it’s all a bit pointless …
Thought Leadership: Best Online Practices
Authentic TLs in the technology sector can create content that actively provides the best and deepest answers to your customers’ biggest questions. It addresses the issues that keep your customers awake at night.
- Your subject matter experts are usually the people others look up to and lean on for direction and leadership.
- Share their insights, opinions and thoughts in formats your customers likes to consume. This helps the individual’s personal brand. It also creates trust in the employer’s brand.
Social Media Profiles and Social Media Messages
Crafting timely messages specific to your target audience, shared to the social platforms your customers are on.
Getting content shared on social media by people who themselves have quality followers – who in turn have their own quality web properties which provide valuable links – is the way that search visibility can be improved by social. The social contribution of SEO appears to come indirectly via this route. Quality comes to the fore.
Pairing your social media updates with visual assets increases engagement.
PR Strategy
Starting with Why you do what you do and What is your purpose will help to finesse your audience and start to have conversations with them. Being relevant is to know what your audience is talking about, what they care about and to know these things, we have to consistently listen and adjust.
What does it take to get your ideal client to notice something different about you? Creating personalized content and conversations relevant to the Buyer’s challenges and interests in real time, adapting quickly to the changing needs of Buyers.
Understanding the new, hybrid customer’s behavior and how to engage with new value propositions.
Find out more – view Finola’s Calendly and let’s chat.