MAKING BRANDS VISIBLE ONLINE
BRAND AWARENESS | REPUTATION MANAGEMENT | ENGAGEMENT | LEAD GENERATION
SloyanPR combines traditional public relations, to establish and maintain goodwill and mutual understanding between a business and its customers, together with a focus on online engagement across all digital channels of relevance to a target market. If your ideal prospect and customer are there, you should be too.
Starting with your website - any business's window to the world – I can advise on optimising your online presence for those that matter. While face-to-face is the ideal, it isn’t always practical and for that reason, knowing which social channels your customer uses is key to being visible in that space.
Career trajectory from most recent:
Founded Sloyan PR in England early-2015, working primarily for the IT Services industry, though not exclusively, promoting brand via social media marketing, social selling, employee advocacy, press releases, video interviews, blog articles and white papers | Objective: to highlight thought leadership and specialties.
Events Management business in Spain, Costa del Sol Events.
Volunteered for 4 months\12 hour days for the 2003 Special Olympics World Summer Games
Ireland manager for the Meningitis Research Foundation, head office in Bristol UK.
Project-managing fundraising events for the Irish Youth Foundation for a national audience.
Canadian High Commission in Accra, Ghana, providing consular assistance to Canadians and Australians in distress | nominated for the consular award for excellence by Canadian Foreign Affairs.
Established an arts & crafts business in West Africa with a focus on stylish tableware, exporting to London and Dublin.
Professional membership with the Chartered Institute of Public Relations, the body ensuring Professional Standards for the industry, situated in Russell Square, London | # 38921
Formal education: Public Relations Diploma (hons) from the Fitzwilliam Institute, awarded by the PRII | Currently studying digital marketing with the Digital Marketing Institute, to keep abreast of trends | previously studied Digital Marketing with Southampton University (online course) and Brand Storytelling with D&AD (online course).
Work locations: Accra, Dublin, London, Marbella, New York, Paris, Portsmouth.