“I believe public relations is of strategic value to a business in helping it to communicate with its audience. The more we know about a company, the clearer the mental image we develop of it, the more inclined we are to buy from it.”Finola Sloyan
I am a brand-building PR professional working with strategic individuals to introduce them to their ideal audience. Businesses are about the people in them and bringing out people’s personalities, cultures and specialties helps to form an opinion and an emotional connection.
People buy from brands they know, respect, and admire and without this, business is impossible. Brands should take care to be consistently relevant to their target audiences and stakeholders and it is the goal of public relations to inform and bring a brand’s messages to the right audience.
Every day, I work at keeping brands front of mind by ensuring communications shared are SMART (Smart, Measurable, Achievable, Realistic, Timely). Whether PR is used as a sales driver, or as a reputation management driver, I bring an awareness of a brand’s expertise to the environment in which it works.
Digitization has expanded my reach and enabled greater work-life integration. I have worked in Europe (Dublin, Marbella, Paris), America (New York), West Africa (Accra) and England (Portsmouth, London) and travel has only increased my curiosity and interest in people and cultures.
“Finola has an ability to organise effortlessly, and with a huge amount of natural charm, anything we have ever requested. Finola’s social and language skills are immensely useful in a business setting and allow us to focus on our customers and not on the event.”
Alastair Bell, Founder – Bell Integration (formerly Bell Microsystems)
United Kingdom, Singapore, India, Poland
“As someone who has been involved in sales and marketing for decades, I have learned to respect those who walk the talk. One of those individuals is Finola Sloyan.
I have come to know and engage with her over the past few years, as a result of our mutual involvement in social media. I quickly grew to respect her based on her content, professional conduct, and passion for what she’s doing.
One of her real strengths is her worldly knowledge. Having lived in Africa, the U.S., and a number of countries in Europe, she brings a different perspective to things. Having traveled extensively over the years, I can’t stress enough the benefits this brings in dealing with different communications issues and other challenges. It’s something you just can’t learn from a textbook.
I’m looking forward to ongoing engagement with Finola. I know that I can continue to learn from her and value her guidance. I can honestly recommend that you give her consideration if you are looking to hire an experienced PR and communications professional to serve your business, she should be given top consideration. I know you won’t be disappointed.”
Jeff Sheehan, Author and Social Media Thought Leader
Atlanta, USA – July 2022
“Finola stressed the importance of having a good online profile to actively position me, my skills and the value of what Media 15 and Media 16 offer our customers. She advised what would make my brand more likely to be noticed, such as outlining our solutions and making our ideal prospect curious to know more. I recognise and acknowledge the importance of promoting brand awareness, both on and off-line, and am therefore happy my personal branding accurately reflects where I am today.”
Dominic Matterson, MD of Media 15 and Media 16, London, United Kingdom