Updated: Aug 6, 2020
One of the most powerful images of the 1960's was that of a young “hippy” putting a flower into the barrel of a soldier's gun. It was a time of turmoil, coupled with confusion; it was the time of the Civil Rights Movement and the time of Vietnam. Most profoundly, however, it was a time of enormous change.
For the first 25 years of my career in the IT industry, we basically all witnessed an arms race. In massively oversimplified terms, users of IT systems tended to choose a vendor, and then simply upgrade in a fairly Pavlovian manner every time a new, faster, groovier version of our favourite hardware or software became available.
Looking back, it was a great time to be a salesperson! However, I can remember the despair that many Finance Directors faced when the IT Ops Manager wandered into the board meeting casually announcing that they needed to replace their "Wibbly Mk2's" with the new "Wibbly Mk3”, and all they needed was a quarter of a million pounds to do so.
Well, the arms race is over. In practical terms, most companies can afford whatever form of computing that they could ever need. Or they can "borrow it from the cloud". Yet, we’ve still not yet achieved full "Love and Peace" in the new computing age. Whether we choose to describe it as Hybrid, Cloud, or alternative consumption models, it all ends up in a place that is filled with options and often confusion.
The real challenge in competitive terms now, is in addition to having a range of technical options, it is also critical to understand the exquisite range of IT consumption options available, and to understand them efficiently to accomplish the most appropriate compromise for your business. This still represents a competitive advantage, yet it's a flower, not a gun!
I wrote this piece originally two years ago. In truth the situation has not changed in fact the pace of change is accelerating. I have posted before that failing to understand and act upon, the fundamental change we are currently undergoing in the IT industry, will certainly leave you in a weaker competitive position, or worst case may leave you “missing the boat” entirely.
With Bell and our extensive range of experience and services we can make sure that our clients do not miss the IT Consumption boat.
About the Author: Dave Leyland is Director of Business Development with DonMac Data Limited