Updated: Mar 1, 2020
Leads you purchase won't know you. I often hear people say at meetings "we can buy lists" and you need to be really careful because the people on these lists will more than likely have 'opted in' on some other website when signing up to something - they didn't opt in to receive anything from you or your company. The messages you send to them are therefore unwanted messages and sending unwanted messages is intrusive, not inviting. If the prospect has never been to your website and indicated an interest in your services, products or your industry, then you will be interrupting them.
Be careful because if they never opted in to receive messages from you specifically, then there is a high likelihood they could flag your messages as spam and this could be quite dangerous for you. Because not only does this train their inbox to show only emails they want to see, it indicates to their email provider which emails to filter out.
Once enough people flag your messages as spam, you go on a blacklist, which is then shared with other email providers and once you get on the blacklist, it's really difficult to get taken off it. Furthermore, your IP Reputation will likely be harmed. Not good.
Is organic better? in my opinion, it's always better to generate leads organically rather than to buy them.
What's the difference between organic, paid and total reach? In this instance Paid Reach is the total number of unique people who were shown your post as a result of advertisements. Organic reach is the total number of unique people who were shown your post through unpaid distribution, and total reach is the number of unique people who saw your posts, regardless of where they saw it. If your post reaches a person organically and through an ad, that person will be included in organic reach, paid reach and total reach - got all that? If you are not clear as to how this works, send me an email and I'll be happy to answer your query.