Updated: Mar 8
When I studied public relations between 2004 & 2006 the main Public Relations tome referenced was ‘Public Relations a practical approach’ by Ellen Gunning. In the ‘Publics & Techniques’ section we were told “the best form of communications, always, is face to face. Second best probably is personal contact by telephone, followed by contact in writing (letter, fax, e-mail)."
How the business landscape has changed in 10 years!
Face-to-face still works the magic, and I know this from organising events, however when you also contribute to content creation on social media platforms, blog articles, media titles, videos - wherever your customer and prospect are likely to be - the benefits are that your business will connect with your target audience a lot faster, as well as build powerful followings on digital channels.
If you would like to have a chat about PR Techniques and how they can help your company communicate better, get in touch via my Contact page.